Thoughts, stories and ideas.

I Audited 27 Creative Teams. Here’s the One Bottleneck They All Had

A few months ago, I started interviewing and auditing creative, packaging, and brand production teams — 27 in total. Different industries. Different team sizes. Different tools. Different processes. And yet… after the third audit, the fifth, the tenth — the pattern became impossible to ignore. Every single team was slowed down by

The Shocking Truth Behind Approval Delays in Packaging Projects

If you’ve ever worked on packaging, you already know this: approval delays don’t start big — they start quietly. A missing comment here. A forgotten version there. A compliance note that arrives three days too late. A manager who approves the wrong file because there were five “final” versions.